The Visible Editor 2018-10-22T17:43:08+00:00

Get more work from your ideal clients – by creating a website that gets you noticed.

Finding good clients can be a challenge, but what many editorial business owners fail to realise is that before you dive into marketing techniques and strategies, it all starts with brand. Or at least, it should.

Branding is the foundation of not just your website, but every decision you make about your business – from your business name to how you sign off your emails. It’s way more than logo design and font choice. It’s about making people feel how you want them to feel about your business.

The Visible Editor is a self-paced online course that not only takes you step-by-step through the process of creating a website, but also helps you figure out how to build a business that reflects your values – so your work not only makes your bank account happy, but makes you happy too.

Who this course is for …

New editors to the field who feel it’s about time they finally set up a website. Building an online home for your business is a milestone. These days, every business needs an online presence. It’s a declaration of your existence, and an invitation for engagement.

Established editors who already have a website … but know it could be better. Most of your work comes from a handful of the same clients, and you don’t find many of the jobs they give you that enjoyable – and they don’t pay that well either. You understand you need to start attracting more potential clients. The first step is sprucing up your website. Get that right (as well as your brand) and eventually you’ll find yourself working on the projects you love with nicer and better-paying clients.

Established editors who don’t have a website … but have decided it’s time to get one! Perhaps you’ve been ticking along nicely in your editorial business, but you want to shake things up a bit. You want to stay current by having a corner of the internet you can call your own – so you can maybe even encourage a few new clients to work with you. A decent website will certainly help.

How the course works …

I’ll send you all the materials in one batch so you can get going whenever you like. And once you’ve finished creating your sparkly new website, I’ll provide you with a detailed and thoughtful website review to help you make any further improvements.

Module 1: Defining Your Brand

We’ll go through exactly what a brand is and why it’s so important to think about it. I’ll also teach you how to define the core values of your business and get you thinking about how you can differentiate your business from all the other editorial businesses out there.

Module 2: Business Essentials

Here we’ll address one of the hardest things about starting a business: what to call it. I’ll also teach you how to get a great headshot photo (and why you absolutely must have one) and how to write the Home and About pages to go on your website.

Module 3: Creating Your Website

With step-by-step instructions, I’ll tell you how to buy your domain name and hosting, how to set up WordPress (which is the system I recommend) and how to choose and install your theme (which is how you’re going to make your website look fabulous without first learning to be a professional web designer).

Module 4: Building Your Website

Next we’ll talk about what pages you’ll need on your website (and how to add the content you’ve already prepared), how to organise your menu bar and how to write your Services and Contact pages.

FEEDBACK: Once your website is finished, I’ll prompt you to email me some information about your brand and the link to your site. Within a week, I’ll send you my feedback report letting you know what you’ve done well and where you can make further improvements.

If you want to be successful, ‘good enough’ isn’t good enough.

If you cobble together a website that feels good enough, you’ll probably still be able to attract enough clients to earn a comfortable living (if you’re doing everything else right, of course). But why make things harder for yourself? The better your website, the more people will want to hire you. Invest effort now and you’ll reap the benefits for years to come.

To get the most from this course, you need to care about the details – though this should come naturally to you if you’re an editor or proofreader! You’ll also need a willingness to be self-reflective – because that’s the key to branding. Everything else? I’ll walk you through it.

Get your website sorted

Self-paced PDF modules
+ feedback on your website

Instant download


Questions and answers:

Will this course help me create the best website possible in the history of the internet?

Erm … Though I will talk about design principles and what to think about when creating your website, this course can’t make you a professional graphic designer. Graphic design is a skill that takes years of practise and study to master. I’ll help you create a website that reflects your brand and looks good, but if you want something super slick you might want to hire a professional website designer.

So once I build a decent website, the clients and the cash will roll in?

Getting your website in a good place won’t automatically lead to an infinite stream of work. People still have to find your website – and that’s where your marketing efforts come in. Having a website isn’t a marketing strategy in and of itself – your marketing efforts often lead people to your website. But once they’re there? Now they’ll be more likely to stick around – and hire you.

Are there any additional expenses?

Indeed there are. If you don’t already have a domain name and website hosting, you’ll need enough money to buy these things. This usually comes to around £60/$100 a year. Fortunately, you can claim this as a business expense!

Do I need to know how to code?

Absolutely not. A little bit of coding know-how might help you make tweaks to your website, but I’m going to show you how to use a Content Management System (so you can control the content of your site) and WordPress themes (so you control the design of your site) without writing a lick of code.

Does this course only teach me how to create a WordPress site?

Yes. You can apply everything you learn about branding and what to include on your website to any other type of website, but I highly recommend you use WordPress – so all the instructions are written with WordPress in mind. WordPress is easy to use and has all the tools you need and plenty of customisable options. Search engines (like Google) also like WordPress sites!

How much time will I need to set aside to complete the course?

It depends how fast you work! The branding side of things might take you a couple of hours or a couple of weeks – depending on how deep you want to dive. I’d say it takes at least a full week to build your website from scratch, but you don’t have to do it all in one go of course.

Do you offer refunds?

No, so please purchase mindfully! I like to think I’ve included enough detail for you to make an informed decision about whether this course is right for you, but if you’re still hesitant about buying, feel free to email me first.

The course fees are in British pounds – do you accept payment in dollars/euros?

Yup! Your currency will be automatically converted when you go to pay. To check the current exchange rate, visit this useful online currency converter.

Calm it, Kermit. Shoot me an email at and I’ll get back to you.