Get more work from your ideal clients – by creating a website that gets you noticed.
Finding good clients can be a challenge, but what many editorial business owners fail to realise is that before you dive into marketing techniques and strategies, it all starts with brand. Or at least, it should.
Branding is the foundation of not just your website, but every decision you make about your business – from your business name to how you sign off your emails. It’s way more than logo design and font choice. It’s about making people feel how you want them to feel about your business.
The Visible Editor is a self-paced online course that not only takes you step-by-step through the process of creating a website, but also helps you figure out how to build a business that reflects your values – so your work not only makes your bank account happy, but makes you happy too.
Who this course is for …
New editors to the field who feel it’s about time they finally set up a website. Building an online home for your business is a milestone. These days, every business needs an online presence. It’s a declaration of your existence, and an invitation for engagement.
Established editors who already have a website … but know it could be better. Most of your work comes from a handful of the same clients, and you don’t find many of the jobs they give you that enjoyable – and they don’t pay that well either. You understand you need to start attracting more potential clients. The first step is sprucing up your website. Get that right (as well as your brand) and eventually you’ll find yourself working on the projects you love with nicer and better-paying clients.
Established editors who don’t have a website … but have decided it’s time to get one! Perhaps you’ve been ticking along nicely in your editorial business, but you want to shake things up a bit. You want to stay current by having a corner of the internet you can call your own – so you can maybe even encourage a few new clients to work with you. A decent website will certainly help.
How the course works …
I’ll send you all the materials in one batch so you can get going whenever you like. And once you’ve finished creating your sparkly new website, I’ll provide you with a detailed and thoughtful website review to help you make any further improvements.
Module 1: Defining Your Brand
We’ll go through exactly what a brand is and why it’s so important to think about it. I’ll also teach you how to define the core values of your business and get you thinking about how you can differentiate your business from all the other editorial businesses out there.
Module 2: Business Essentials
Here we’ll address one of the hardest things about starting a business: what to call it. I’ll also teach you how to get a great headshot photo (and why you absolutely must have one) and how to write the Home and About pages to go on your website.
Module 3: Creating Your Website
With step-by-step instructions, I’ll tell you how to buy your domain name and hosting, how to set up WordPress (which is the system I recommend) and how to choose and install your theme (which is how you’re going to make your website look fabulous without first learning to be a professional web designer).
Module 4: Building Your Website
Next we’ll talk about what pages you’ll need on your website (and how to add the content you’ve already prepared), how to organise your menu bar and how to write your Services and Contact pages.
FEEDBACK: Once your website is finished, I’ll prompt you to email me some information about your brand and the link to your site. Within a week, I’ll send you my feedback report letting you know what you’ve done well and where you can make further improvements.
If you want to be successful, ‘good enough’ isn’t good enough.
If you cobble together a website that feels good enough, you’ll probably still be able to attract enough clients to earn a comfortable living (if you’re doing everything else right, of course). But why make things harder for yourself? The better your website, the more people will want to hire you. Invest effort now and you’ll reap the benefits for years to come.
To get the most from this course, you need to care about the details – though this should come naturally to you if you’re an editor or proofreader! You’ll also need a willingness to be self-reflective – because that’s the key to branding. Everything else? I’ll walk you through it.